The Next Generation Hiring: Tips to attract the absolute Gen-Z candidate
In today's time, the employment market is changing rapidly. With the new decade the Gen-Z workforce has also started looking for employment opportunities. Both these aspects have led to a significant turmoil in the job market. To tackle this challenge, targeting Gen-Z candidates for employment opportunities works as the best solution. Gen-Zs are more likely to enrol in college and look for employment than millennials and other generations. However, attracting Gen-Z is unlike inviting the older generation for employment. This generation is also culturally and ethnically diverse. With these social and behavioural changes, attracting Gen-Z candidates demands a different approach. Worry not! In this blog, we will share tips to attract absolute Gen-Z candidates. So, let's get straight to business now!
Read on for some effective strategies to slow down the pace of that revolving door at your company.
Targeting through social media
For a business to attract Gen-Z applicants targeting through social media becomes a crucial tactic. The Gen-Z generation comprises people from the ages of 18 to 24 years who spend most of their time on social media. Platforms like Instagram, Snapchat, and Tiktok witness the most active Gen-Z users. Targeting with these platforms with job openings will generate a heavy Gen-Z crowd. In addition, different corporations use their social media account to post about job openings. If your organisation wants to hire Gen-Z candidates, try to capitalise on social media platforms.
Informative Job Posting
While posting a job alert, most companies provide information about the role without disclosing the salary, perks, and other employee benefits. The mentioned technique for job posting was popular among the older generation. However, Gen-Zs find it unethical of corporations to not post about employee benefits as it leads to professional exploitation of a worker. So instead, ensure you are disseminating the complete information whenever you have a job opening in your organisation.
Diversity is key
The generation of the late 90s and early 2000s grew up in a world that was becoming more progressive and inclusive. The change in social conscience has made diversity an essential part of the work culture especially for the Gen-Zs. A survey found that 83% of Gen-Z applicants regard diversity and inclusion as important factors for choosing a company. If your organisation lacks the inclusivity of groups from different castes, colours, or creeds, then the chances for a Gen-Z candidate to choose your organisation are next to impossible. The generation also looks for managers who embrace unique individuals and help them grow in their respective domains.
Mentorship and development plans
Organisations that offer employee development programs attract the most Gen-Z candidates. Having a benefit like this guarantees employee growth, which the new generation loves. Fresh out-of-college graduates look for growth opportunities and ensure they choose an organisation that benefits their professional life and provides them with a healthy environment to grow. So it becomes crucial to have mentorship and employee development programs in place. It must be noted that every mentorship/ development program should be personalised and aligned with the employee's long-term goals so that he/she/they can get something out of it.
Bonus Tip!
Unlike the older generation, who prefer phone calls, telegrams and emails, Gen-Zs do most of their communication on instant messaging apps. So reach out to them with the help of these platforms; chances are you will get a quicker response.
The new generation of working professionals are an evolved and better version of the workforce. They look forward to different goals and values in their professional careers. To attract them to your organisation, ensure you cater to their evolved needs.
To streamline your hiring for Gen-Z candidates, try Recruitometry. We provide a space for you to attract Gen-Z candidates for jobs in CRM, ERP, Data Science, and IT industries. Visit our website to learn more about hiring Gen-Z candidates in your organisation.
